There are many different purposed why people start blogging. Some writers simply want to share their thoughts or images, others want to keep their audience updated on the latest news, trends or products. Fact ist hat rise of blogs are still ongoing.
In 1999 there were only 50 blogs world-wide. Five years later there were already 1.4 million blogs on the Internet. In 2008 more than 112.8 million blogs could be found in the world wide web. Today it is estimated that more than 200 million blogs are existing.
There are millions of blogs about entertainment, sports or even medical topics. You can blog about everything, the sky seems to be the limit. This is why more and more business owners are stepping into corporate blogging as well only to realize soon that creating good content and maintaining a blog can be a lot of work. As most business owners simply do not have the time to maintain a blog, a lot of business blog sites are used poorly and look crap. But those who do continue with their blogs benefit from a loyal customer base/readers who are pleased to read the latest news about their favourite brand or local businesses. When it comes to blogging you are establishing a bond with each and every reader.
There are many ways to profit with good content: blogging, video tutorials, email newsletters, white papers, free reports, just to mention a few.
Sonia Simone from Copyblogger (a website I can highly recommend to follow!) put together this quick 5-part tutorial that lays out the basics about writing & blogging in plain language. This might help you finding the way into blogging for sure.
Remember, content drives the Internet, and consumers are looking for information that solves a problem, not immediate sales pitches. The trust, credibility, and authority that content marketing creates knocks down sales resistance, all while providing a baseline introduction to the benefits of a particular product or service.
The individuals and businesses that are having the most success online tend to take an approach that involves a high ratio of valuable content that seemingly has no sales agenda, mixed with periodic promotional messages.