marketing plan

Yesterday, I read an interesting post of a small business owner wondering why her Facebook Marketing is not getting any results any more. She noticed that since Facebook had introduced paid advertising and changed their algorithms, she is not able to reach out to as many of her fans as previously.

A quick look at her Facebook Fanpage showed that there are some small improvements she could do herself to make sure that she would not only reach out to more of her existing fans but also to attract new fans and followers.

To cut a long story short, there are 10 essentials you need to comply with in order to get more fans and followers not matter which social media channel you are using.

1. Post compelling content

2. Write a professional ‘about us’ text or a ‘personal bio’

3. Do your hashtag research and use them wisely

4. Place social media widgets and badges on your website

5. Engage with your audience

6. Make sure your content is sharable

7. Reshare other user’s content

8. Reach out to influencers

9. Stay active

10. Follow other users


You may have noticed that there is no simple hack on how to get more fans and followers. But these 10 fundamental strategies work very well for consistent growth of your fans and followers, and most of the advice you’ll read—How I Went From Zero to 380,000 Followers and Twitter Tips From a Marketer with 200K Followers—will be variations on many of these bullet points.

What do you do to attract more fans and followers and engage with your existing audience? We would love to hear from you in the comments below.