Pinterest has gone through the roof in the last 12 month in terms of traffic generation, community building opportunities and now, in terms of advertising possibilities too!
Just recently, the young social media platform has added a brand new advertising tool for its business users. This is a feature that enables brands to do-it-yourself Promoted Pins.
Promoted Pins are another term for boosted posts that you might already know from Facebook advertising.
Basically, users with a company account are able to boost their best performing pins and increase their reach to a target audience. This will lead to increased traffic to web pages, ecommerce stores or landing pages.
The cost structure for promoted pins is on a cost-per-click basis.
Pinterest Marketing for small and medium sized businesses
Currently, Pinterest new business advertising feature is in a testing phase and only in the U.S but small business owners from other countries can already express their interest by signing up to a waiting list.
This new Promoted Pins announcement is clearly targeted towards small and medium sized businesses.
“We’ve added a do-it-yourself Promoted Pins tool so businesses of any size can promote their Pins to reach more people and get visits back to their website,” their announcement reads.
Improved Pinterest Marketing Analytics
Screenshot via Pinterest
Since Pinterest is encouraging people to promote their best-performing pins, they’ve also improved their analytics to make it easier to determine which ones these are.
You can now see how pins from your Pinterest profile are performing and which ones are garnering the most engagement— driving impressions, clicks and repins.
Like the Promoted Pins feature, these analytics tools are only available to Pinterest users with a business account.
Hit us up if you want to learn more about Pinterest Marketing. Media Bootcamp runs regular Pinterest Bootcamps on the Gold Coast and also offers webinars about this topic. Enquire today to find out about dates.