Digital Strategy

Before you start spending money on a new website, social media marketing, online advertising or email marketing programs,we highly recommend to develop a sophisticated digital marketing strategy.

A digital marketing strategy will take a holistic look at your market environment, your current digital marketing performance and will identify a strategic direction for your online marketing activities. The digital marketing strategy is the foundation of all your further marketing tactics and hence, an integral part of driving your business forward.


Stage 1: digital strategy workshop

Together with our in-house marketing team, we will delve into your business and how you have done marketing so far. During the 2 hours digital strategy workshop at our premise in Varsity Lakes, we will learn about your business processes, your customers and also your competitors. We will identify areas that might need improvement and find the most efficient & effective way to make your digital marketing program a success.

The focus of the digital strategy workshop is to get your whole team and us on one page! The better we understand your business, the better we can market you! No one understands your business and your industry better than you do.

Further, we will define your desired digital marketing outcomes, such as lead generation, customer attraction and retention, as well as operations and customer service.

Taking the time to pinpoint exactly what you require will make it easier for us to develop practical and cost effective plans for you.

Stage 2: marketing research report

Following the two hour workshop, our team at Media Bootcamp will conduct further research into your operating environment to produce a comprehensive report on your business, competitors, industry online trends and more.

Stage 3: digital strategy and action plan

We will then create a tailored set of prioritised digital strategies for your business including recommendations for website structure & optimisation, and digital marketing activities such as social media, online advertising and email marketing.

Once, we have finalised the most efficient digital strategy, we will invite you and your key staff again and walk you through the key recommendations within the plan. Based on these recommendations, we will then develop a marketing calendar for your online activities. Based on these recommendations, we will then develop a marketing calendar for your online activities which you and your team can implement straight away into your business.

Price: $2500 inc GST