BEYOND THE HYPE: A No-Nonsense Guide for Making Social Media Work for Your Business
- The hits and myths of social media – what works, what doesn’t and why.
- Understand the nuances of the ever-evolving new media landscape – why ‘rushing in’ is the worst thing your business can do.
- Learn about the real-time challenges of the social web – and what you can do to overcome them.
The A.R.T. of ‘New’ Marketing: How to attract ATTENTION, gain RESPECT and build TRUST in today’s hyper-connected marketplace
- How to successfully leverage the potential of the social web to build your personal brand and your business.
- Understand the power of the ‘4 Cs’ Communications Manifesto: Connection > Contribution > Cultivation > Collaboration
- Keeping it real: why passion, humility and authenticity are the secret marketing ‘weapons’ you need to know about.
WHY CONTENT MATTERS: The ‘secret sauce’ of marketing to today’s connected consumer
- An introduction to the concept of ‘content-driven communications’ (and why it’s taking the marketing world by storm)
- Become a ‘multi-dimensional storyteller’: build credibility, authority and visibility for your brand using cost effective, solutions-based content marketing techniques that you control.
- Learn the secrets of some of the world’s most successful bloggers and global ‘micro-brands’ (and put these ideas to work immediately in your business!).
SOCIAL HEAT: How to generate ‘talkability’ around your brand on and offline
- Give people a reason to talk about your brand
- Create ‘talkable differences’ that separate your brand from pack
- Why helping people is a more effective marketing strategy than simply pushing your brand.