If you have have followed this blog or have come to one of our Media Bootcamps, you know that your website and / or your blog is the core of your online eco-system. It is your ‘source of truth’, the only web asset you posses that you can control completely in regards to content and distribution.
Having a pretty website is one thing, having a website that’s functioning is tricky but having a website that generates leads from your content that is pretty awesome! But how do you manage that?
You know that creating content is the key component of that first building block – SEO. But actually, it is much more than SEO.
It’s about creating trust!
It’s about pre-selling and setting the terms of engagement before potential customers even contact you.
It is about driving so much traffic to your site to create an effective lead nurturing campaign for your business!
Content Marketing is a game changer for every business! It is not only for brands like Red Bull, Nike or Coca Cola. Small business owners like you are using it every day to grow their sales.
But sooner or later everyone struggles with creating compelling content!
The problem with content marketing is that it is hard to come up all the time with something newsworthy to say. Like with everything in life, you have to put some sweat into it (or pay someone else to). 😉
The good thing is that your most of your competitors won’t do this. We live in an instant gratification type world – and those that win are those who realise this, and ensure they make it easy for their customers to get that instant gratification while making it hard for the competition to keep up.
Content marketing wins because it allows people to find you. Long-term. Full stop.
Once you’ve written some great content about who you are and what you do, why you’re different, your thoughts on your industry, etc – that content lives on and people will consume it for months or years to come. It’s a long-term game with a massive upside.
And this is why you suck at content marketing!
The problem is most businesses don’t even know where to start. Even with a great blogging platform in front of them – they’ll sit in front of a the screen like a painter with a blank canvas and no inspiration.
This is why it is so important to work on your content marketing strategy first!
What content forms can you create easily? Which topics can you write about easily? What does your audience want to hear about? What is it that your competition won’t tell anyone?
You need to overcome this mental block!
The first step is to talk to customers and potential customers if you already have them and find out what they want to know, what they are interested in. What are they asking you?
You can also go through your emails and look out for the most frequently asked questions.
If you don’t already have customers, then start talking to people who could become customers. Find out what their needs are, what questions they have, what they don’t understand. Take notes. Then answer them – and then write it down and blog about it.
Content marketing ideas are everywhere!
But customers and customer questions are a great source of content for you. They’re coming to you for advice. Give it to them, and then share it with the world.
Because we understand that many business owners are struggling with content marketing, Media Bootcamp Gold Coast has put together a content marketing class, commencing at the end of June 2014.
Together, we will explore what kind of content you can produce, schedule time for it, delegate tasks that don’t come easy to you and most importantly, we will teach you how to distribute your content!